Industry Scenario

  • Digital Evolution is changing the way we live and do our business.

  • Disruption is ongoing and across industries. Ubiquitous access to connectivity, information and apps from mobile and cloud computing threatens established business models.

  • Our consumers are more informed through social media. They have better tools to compare.

  • Customer engagement has transformed too. Our customers are spending a lot more time on social sites using mobile devices.

  • Social apps on mobile devices are generating humongous amount of data which is important for understanding our customer's need, behavior, trends, territory etc. With big data, an analytics play a major role in taking business critical decisions.

  • Businesses are challenged with new ways of marketing strategies and modern competitors. Analytics stored on cloud allows businesses take quick actions.

  • Organizations lack a methodology to consistently and repeatedly assess opportunities and threats from advances in mobile technology.