Digital Evolution is changing the way we live and do our business.
Disruption is ongoing and across industries. Ubiquitous access to connectivity, information and apps from mobile and cloud computing threatens established business models.
Our consumers are more informed through social media. They have better tools to compare.
Customer engagement has transformed too. Our customers are spending a lot more time on social sites using mobile devices.
Social apps on mobile devices are generating humongous amount of data which is important for understanding our customer's need, behavior, trends, territory etc. With big data, an analytics play a major role in taking business critical decisions.
Businesses are challenged with new ways of marketing strategies and modern competitors. Analytics stored on cloud allows businesses take quick actions.
Organizations lack a methodology to consistently and repeatedly assess opportunities and threats from advances in mobile technology.